0924-23 NY Times Crossword 24 Sep 23, Sunday

Constructed by: Joel Fagliano & Christina Iverson
Edited by: Will Shortz

Today’s Theme: Rebrandings

Themed answers sound like well-known BRAND names:

  • 23A We’ve rebranded! Now we sell tiny tongs! : LITTLE SEIZERS (LITTLE CAESAR’S)
  • 35A We’ve rebranded! Now we run an advice column on friendship! : BUD WISER (BUDWEISER)
  • 37A We’ve rebranded! Now we sell ivy! : WALL GREENS (WALGREENS)
  • 49A We’ve rebranded! Now we sell doughnuts and bagels! : HOLE FOODS (WHOLE FOODS)
  • 52A We’ve rebranded! Now we help write breakup letters! : BEST BYE (BESTBUY)
  • 68A We’ve rebranded! Now we do genealogy for the U.S.’s rich and famous! : AMERICAN HEIR LINES (AMERICAN AIRLINES)
  • 84A We’ve rebranded! Now, with 86-Across, we operate a test-taking facility/casino! : PROCTOR …
  • 86A See 84-Across : … AND GAMBLE (PROCTER AND GAMBLE)
  • 98A We’ve rebranded! Now we produce a “Beauty and the Beast”-themed podcast! : TALK O’ BELLE (TACO BEll)
  • 101A We’ve rebranded! Now we sell only pens and pencils! : WRITE AID (RITEAID)
  • 115A We’ve rebranded! Now we sell candy to diplomats! : EMBASSY SWEETS (EMBASSY SUITES)

Bill’s time: 22m 11s

Bill’s errors: 0

Today’s Wiki-est Amazonian Googlies

We have loads of family visiting right now to celebrate a friend’s birthday. So, I wasn’t able to get to today’s puzzle until now, and only able to write up an abbreviated post. I will get to the full post just as soon as I can.

Apologies, and thank you for your understanding.

Bill

Complete List of Clues/Answers

Across

1 Reaction to the 1950s culture of commercial consumerism : POP ART
7 We are not ___ : AMUSED
13 Chill dude : COOL CAR
20 Path : AVENUE
21 Penultimate letter in the NATO alphabet : YANKEE
22 See 15-Down : … ONTARIO
23 We’ve rebranded! Now we sell tiny tongs! : LITTLE SEIZERS (LITTLE CAESAR’S)
25 Pumpkin, for one : PET NAME
26 River forming the Swiss/Liechtenstein border : RHINE
27 German “you” : SIE
28 100 öre : KRONA
30 ___ usual : PER
31 Crypto unit : COIN
32 Takes in : ADOPTS
35 We’ve rebranded! Now we run an advice column on friendship! : BUD WISER (BUDWEISER)
37 We’ve rebranded! Now we sell ivy! : WALL GREENS (WALGREENS)
39 Let out : EMIT
41 America’s Got Talent segment : ACT
42 Dutch explorer Tasman for whom an island is named : ABEL
43 Fell : HEW
44 Key board players : CEOS
45 Merit : EARN
48 Apt rhyme of “Achoo!” : FLU
49 We’ve rebranded! Now we sell doughnuts and bagels! : HOLE FOODS (WHOLE FOODS)
52 We’ve rebranded! Now we help write breakup letters! : BEST BYE (BESTBUY)
55 What a metronome sets : TEMPO
57 Sign for a speaker to wrap things up : YAWN
58 Sudden burst of speed : SPURT
60 Not strict : LAX
61 Product once marketed with dancing silhouettes : IPOD
64 Contests : VIES
66 Yule ball? : ORNAMENT
68 We’ve rebranded! Now we do genealogy for the U.S.’s rich and famous! : AMERICAN HEIR LINES (AMERICAN AIRLINES)
71 Lover boy : CASANOVA
73 Some T.S.A. no-nos : GELS
74 Make oneself heard, in a way : YELL
75 Something to pull on a highway, informally : UEY
76 1300 : ONE PM
78 Troubles : AILS
80 Online business : ETAIL
84 We’ve rebranded! Now, with 86-Across, we operate a test-taking facility/casino! : PROCTOR …
86 See 84-Across : … AND GAMBLE (PROCTER AND GAMBLE)
90 Hosp. section : ICU
91 To have another language is to possess a second ___: Charlemagne : SOUL
92 Littlest teams : DUOS
93 Org. at the front of a phone book : AAA
94 Bygone autocrat : TSAR
95 Fan setting : LOW
97 Farmer’s hope, maybe : RAIN
98 We’ve rebranded! Now we produce a “Beauty and the Beast”-themed podcast! : TALK O’ BELLE (TACO BELL)
101 We’ve rebranded! Now we sell only pens and pencils! : WRITE AID (RITEAID)
104 Like only some mushrooms : EDIBLE
106 Short Instagram video : REEL
107 Yikes! : EEK!
108 8.5″ x 14″ : LEGAL
110 The Sixties, e.g. : ERA
111 Is revolting : RIOTS
113 What lions use to hunt : STEALTH
115 We’ve rebranded! Now we sell candy to diplomats! : EMBASSY SWEETS (EMBASSY SUITES)
120 Literally, “three teeth” : TRIDENT
121 Beats me : NO IDEA
122 Desert “I” land? : ISRAEL
123 In a manner of speaking : SO TO SAY
124 Execrate : DETEST
125 Certain employee of a game company or perfumery : TESTER

Down

1 Amigo : PAL
2 Egg: Prefix : OVI-
3 Major export of Venezuela : PETROLEUM
4 Locale of tiny tunnels : ANTHILL
5 One may be 5-4 : RULING
6 Louis Braille, when he invented Braille : TEEN
7 All-vowel avowal : AYE
8 French house : MAISON
9 Drops like flies? : UNZIPS
10 Sport with clay disks : SKEET
11 What’s always in poems? : E’ER
12 Word with front or help : … DESK
13 Weak excuse : COP OUT
14 Continuously : ON END
15 With 22-Across, world capital selected by Queen Victoria : OTTAWA …
16 PC-to-PC connection : LAN
17 Places where dough is made from rolls? : CRAP TABLES
18 Singer/songwriter Mann : AIMEE
19 It’s human, it’s said : TO ERR
24 Marine creature whose name has four consecutive vowels : SEA EEL
29 Some baseball stats : RBIS
31 Streaming competitor : CABLE
33 ___, Cheatem and Howe (classic fake law firm) : DEWEY
34 Starting point : SEED
36 Rapper who co-starred in 1991’s “New Jack City” : ICE-T
37 Float through the air : WAFT
38 ρ : RHO
40 First plant on Earth, it’s thought : MOSS
44 S.N.L. characters who coined the term “parental units” : CONEHEADS
46 Coogler who co-wrote and directed “Black Panther” : RYAN
47 On deck : NEXT
49 That would stink : HOPE NOT
50 ___ bean : FAVA
51 In debt : OWING
52 Powerfully built : BURLY
53 Dance Myself to Sleep singer on “Sesame Street” (watch the video on YouTube!) : ERNIE
54 Marvel-ous guy? : STAN LEE
56 Cotton variety : PIMA
59 Cristiano Ronaldo’s team: Abbr. : POR
62 University of Maine town : ORONO
63 Scuba ___ : DIVER
65 Bud of baseball : SELIG
67 Become liquidy : MELT
68 Whence the line “O, how bitter a thing it is to look into happiness through another man’s eyes!” : AS YOU LIKE IT
69 Place for a feather : CAP
70 Cuba, por ejemplo : ISLA
71 Starbucks stack : CUPS
72 Lead-in to space : AERO-
77 Destination for migrating humpback whales : MAUI
79 12 ounces, often, for a drink : SMALL
81 What C or D might indicate : AISLE SEAT
82 Dreaded words to a bluffer : I CALL
83 Draw : LURE
85 Thicken, as cream : CLOT
87 Multiple choice option : NONE
88 Whisk-y business? : BAKERY
89 Language in which “hello” is ສະບາຍດີ : LAO
92 Early word for a baby : DADA
94 Isn’t steady : TEETERS
96 Director Orson : WELLES
97 Not a southpaw : RIGHTY
98 Rant : TIRADE
99 Puts down : ABASES
100 See the sites? : BROWSE
101 Some bridge positions : WESTS
102 Nostalgic style : RETRO
103 Insurance company with a purple heart logo : AETNA
105 Kind of card : DEBIT
109 Give, but not as a gift : LEND
112 Yeah? : IS IT?
114 Excitement : ADO
116 ___ Berg, baseball player turned spy : MOE
117 Took the bench : SAT
118 Informal shirt : TEE
119 Camera type, for short : SLR

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